What is EXIF data?
EXIF (Exchangeable Image File Format) is information your camera or phone writes into every photo it takes: the camera settings, the date and time and, if location is turned on, the GPS coordinates. Editing apps add more in IPTC and XMP, such as captions, keywords, your name and a history of edits.
None of it is visible in the photo itself, but anyone who downloads the original file can read it with a free viewer like the one above.
How to remove EXIF data
- Add your photos. Drop them into the remover above, or click to choose them. You can add as many as you like.
- Check what they reveal. Each photo shows how many metadata fields it has and flags any GPS location. Open “What this photo reveals” to see the details.
- Remove the metadata. Click Remove metadata. Each cleaned photo is read back to confirm the data is gone.
- Download. Save one photo, or a zip of all of them, with the same file names.
Stop your phone adding location
Removing metadata cleans photos you've already taken. To stop new photos recording where you are:
- iPhone: Settings > Privacy & Security > Location Services > Camera > Never. When sharing a single photo, tap Options at the top of the share sheet and turn off Location.
- Android: open the Camera app's settings and turn off Location tags (sometimes called Save location).
For photographers: remove the private parts, keep your name
Stripping everything also strips your copyright notice, which is what tells people who to ask before using your work. Tick “Keep the copyright notice and creator name” to remove locations, serial numbers and settings but keep your name on the file. If your photos don't have it yet, add copyright to your photos for free, and check any image with the image copyright checker.
Metadata only goes so far, though: most websites strip it when your photo is uploaded or copied. To find copies of your work wherever they end up, see how to reverse image search multiple images at once, and protecting your photographs covers what to do when you find one.
Frequently asked questions
Is the EXIF remover free?
Yes. It's free with no sign-up, no watermark and no limit on how many photos you clean.
Are my photos uploaded anywhere?
No. Your browser reads and cleans the photos on your own device. They're never sent to a server, so it works for private photos too.
Does removing EXIF data reduce quality?
No. Only the metadata is removed. The image data is copied byte for byte, so the photo looks exactly the same and isn't compressed again.
What does it remove?
All EXIF, IPTC and XMP metadata: GPS location, camera and lens details, serial numbers, dates, software, captions, keywords, edit history, comments, embedded thumbnails and Content Credentials. It keeps the colour profile, so colours don't shift.
Why does it keep the orientation?
Cameras save sideways photos as they were taken and use an orientation tag to show them the right way up. Without it, those photos would appear rotated. The tag says nothing about you.
Which file types does it support?
JPEG, PNG and WebP. To clean an iPhone HEIC photo, export it as a JPEG first, or set your iPhone to save photos as Most Compatible.
Do Instagram and Facebook remove EXIF data?
Most large social networks remove location and camera data from the copies they show. But many websites, forums, cloud storage links, messaging apps sending files and email attachments keep the original file, metadata and all.
Can I keep my copyright info?
Yes. Tick "Keep the copyright notice and creator name" and everything else is removed. To add copyright info to photos that don't have it, use our free Add copyright to photos tool.